Why You’re Looking at PageRank Wrong – The Search #2

by on September 7, 2010 | posted in SEO Theory

PageRank is often ripped apart for it’s lack of value as a page valuation tool.

While I’m not really arguing that fact, what I do argue in this episode of the search is that PageRank, as we know it, is being imagined completely wrong. If we start thinking of it as what it is rather than what it’s distorted version has become, it might be more accurate than we think – and we might be able to use it as something of value rather than simply as pure entertainment.

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