Ross Hudgens

Something you’ve undoubtedly heard, if you’ve done SEO, if you’ve built a link, if you have a pulse – is that you should naturally vary your anchor text. I hate this, and I hate it because it’s unhelpful and ambiguous. It’s like telling a fat person “eat healthy”. Yes, fat person, eat healthy, but if [...]

“The rich get richer.” “You need money to make money.” These are all widely recognized phrases, and, in most ways, they’re both right. It’s much easier to get to two million after you’ve made it one million. Once you’ve made it to number one, the ease of moving widening the gap between you and number [...]

As of late, the stirrings for Google’s head have again increased. Murmurs have vaulted upwards, to the point where Google, in the aim to maintain positive PR, has even pushed significant algorithm changes live to qualm the uprising. People continue to complain about webspam, others root up public, blanket statements in disgust, and a few [...]

There’s recently been a lot of pubsubhubbub about Google’s overuse of exact match domains in the SERPs. They rank too highly, they say. They’re spam riddled pumpernickel, they say. They’re SPAM (sites placed above mine) period, they say. And mostly, they’re right. There’s more to the debate, of course, but even if a little extra [...]