Interview with Wiep Knol, Netherlands Link Builder

March 23, 2011 Link Building Interviews

Wiep Knol does a rare thing in the SEO industry – blog about it without sucking. Incredibly enough, besides not suck, Wiep actually does quite the reverse. For that reason, I hold him in very high regard. I wanted to interview Wiep both because I respect him and also because he has a unique perspective, […]

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How To Motivate An SEO

March 17, 2011 SEO Theory

Sometimes I feel like I have motivation down. I would say, pretty confidently, that I work harder than 95% of people. But I’m competitive, and I also feel that I’m behind the ante a lot of the time – meaning that I feel some angst any time I find someone younger than me that has […]

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BOTW

March 15, 2011 Marketing
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A Model For Link Building: Beyond “Great Content”

March 15, 2011 Miscellaneous Strategies

Content isn’t everything. Content isn’t the only thing. Often, it’s not a thing at all. I would say “content is king” is accurate, but only because there are only 44 current monarchs, the system doesn’t work everywhere, and those monarchies only account for a small proportion of the world’s population. If you’ve read my post […]

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How to Unnaturally Naturally Vary Your Anchor Text

March 2, 2011 SEO Theory

Something you’ve undoubtedly heard, if you’ve done SEO, if you’ve built a link, if you have a pulse – is that you should naturally vary your anchor text. I hate this, and I hate it because it’s unhelpful and ambiguous. It’s like telling a fat person “eat healthy”. Yes, fat person, eat healthy, but if […]

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The Only Thing You’ll Ever Need To Know To Never Get Penalized

February 17, 2011 SEO Theory

Google has painted a clear picture in the past few days, and, although it’s done absolutely nothing to change things for me, it’s theoretically parted the clouds, in a way I previously had never conceptualized. Google’s official stance is as follows: Examples of link schemes can include: Links intended to manipulate PageRank Links to web […]

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SERP Stacking: How SEOs Can Tax The Poor

February 16, 2011 SEO Theory

“The rich get richer.” “You need money to make money.” These are all widely recognized phrases, and, in most ways, they’re both right. It’s much easier to get to two million after you’ve made it one million. Once you’ve made it to number one, the ease of moving widening the gap between you and number […]

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Raven SEO

February 15, 2011 Marketing
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Google Will Never Be Good Enough

February 8, 2011 SEO Theory

As of late, the stirrings for Google’s head have again increased. Murmurs have vaulted upwards, to the point where Google, in the aim to maintain positive PR, has even pushed significant algorithm changes live to qualm the uprising. People continue to complain about webspam, others root up public, blanket statements in disgust, and a few […]

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Optimizing Your Long-Tail Content Strategy: A Guide

January 24, 2011 Miscellaneous Strategies

In this post, I am going to assume that your short-tail and your mid-tail content strategy is something that you’ve got relatively well in line. Whether or not that’s factual – well, only you can know that. But that part is relatively well documented (in my opinion), and overall, is functionally done a lot easier […]

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Wil Reynolds Interview – SEER Interactive

January 10, 2011 Link Building Interviews

Wil Reynolds is a thought leader in SEO, period. I respect the heck out of his opinion and had the chance to hear him speak at SEOMoz’s Pro Seminar, and not only is he a good SEO, he’s damn at speaking as well. His SEO company, SEER Interactive, is one of the most prominent in the industry, both […]

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The Best SEO Post of All Time

December 20, 2010 SEO Theory

I’ve been extremely vocal about not only the lunacy of SEO “dying”, but also, the somewhat incendiary talk by SEOs about it that actually draw attention to those that make the statements. And while I stand by both of those statements, to me, it is not debatable that SEO has, in many ways, decayed. Before, […]

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