The Story of Raven Tools – An Interview with Jon Henshaw

May 18, 2011 Marketing

There exists an interesting dichotomy between the two largest SEO Tool providers, SEOMoz and Raven Internet Marketing Tools. On one side, SEOMoz is a promotional machine – it’s hard to not notice the many legs of their company, constantly speaking, constantly creating blog posts, and constantly tweeting – while on the other end, Raven Tools [...]

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How To Change People

May 11, 2011 Marketing

Changing people is hard, but it’s possible. If you try and change a person by telling them to stop smoking cigarettes or to start doing pushups somewhat intermittently, you will have no impact. However, there are points where change can happen, change can be large, and change can make difference for the better in another [...]

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Why Being Busy Is A Terrible Thing To Be

May 5, 2011 Marketing

I’m so busy. You’ve heard it. You’ve probably said it. Hopefully you’ve done the former more than the latter, but this phrase is something of a hero’s tale for the American working class. To be busy is to be popular, to be busy is to be working towards something bigger, and to be busy is [...]

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How To Bake SEO Into Viral-Friendly Blog Posts

April 27, 2011 Miscellaneous Strategies

  There exists an inherent battle that occurs within every blog post released to the world. This battle is between the potential virality of the post,  and the future SEO value of its contents. The reason for this battle is due to the non-synchronous nature of a potentially viral blog title and a more boring, [...]

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Random Acts of Content

April 21, 2011 Linkable Asset Creation

The internet has infantilized content. Before, content was extremely hard to create in any form, as it would take a lifetime to build something that people could consume. Now it only takes small blips in time to throw something consumable out in the ether for an audience to chew on. That’s a great thing, but [...]

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Never Do SEO For An SEO

April 14, 2011 SEO Theory

Never do SEO for SEO-related terms. Never do PPC for PPC-related terms. Never cook for a cook. Never build a building for an architect. Never clean the teeth of a dentist. Never do web design for a web designer. Never clean a maid’s house. Never blog about blogging. Never X for X.

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On Blogging: One Year of RossHudgens.com

April 12, 2011 Marketing

April 10th, 2011, marks the one year anniversary of RossHudgens.com. Much has changed since then, and the most important part of that, as it relates to this blog, is my stance on the craft itself. I opened this blog very early with a post that went into detail on why SEO blogging sucks. The TL;DR version [...]

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Please Exit The Link Building

April 6, 2011 Scalable Link Building

I’ve never been as irritated with SEO buzzwords as I am now. Each blog post scanned and tweet looked at means another near-certainty I’ll read about paid links, how content is king, SEO is dead, and now, my new itch – link building – is a relevant description for building five links a week. Each [...]

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How To Steal Money From SEOs

April 4, 2011 SEO Theory

In the past, I considered starting up a link directory. It only makes sense for SEOs to run link directories – after all, they know what other SEOs are looking for when they submit a link. For whatever reason, I didn’t do it, and I don’t really see myself doing it in the future – [...]

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How Google Might Judge A “Muddy Hill” Link Profile

March 30, 2011 SEO Theory

Great SEO isn’t a practice of outwardly predicting the current state of a non-determinable algorithm – it’s the practice of imagining a perfect search engine based within the restraints of realism (meaning: probability of being achieved), and aiming there.  This post isn’t about what Google is doing now or what they have done, it’s a [...]

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Interview with Wiep Knol, Netherlands Link Builder

March 23, 2011 Link Building Interviews

Wiep Knol does a rare thing in the SEO industry – blog about it without sucking. Incredibly enough, besides not suck, Wiep actually does quite the reverse. For that reason, I hold him in very high regard. I wanted to interview Wiep both because I respect him and also because he has a unique perspective, [...]

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How To Motivate An SEO

March 17, 2011 SEO Theory

Sometimes I feel like I have motivation down. I would say, pretty confidently, that I work harder than 95% of people. But I’m competitive, and I also feel that I’m behind the ante a lot of the time – meaning that I feel some angst any time I find someone younger than me that has [...]

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