October 10, 2011 Marketing

What’s BMW’s market share of the auto market?  Does anyone know?  Well, it’s less than 2%, but no one cares.  Why?  Because either you drive a BMW or you stare at the new one driving by.  If we do our job, we’ll make products that people lust after, and no one will care about our […]

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We Need A “Big Red Button” For Tweet Schedulers

October 6, 2011 Marketing

For anyone who was witness to the outpouring of deserved admiration for Steve Jobs in the Twitter stream last night, one of the most jarring sub-plots of the event were the unfortunate barrage of scheduled tweets from those who couldn’t have possibly accounted for such an occurrence. In many instances this simply made the parties […]

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The Paradox of Abnormally-High-Pageview Ad Environments

October 6, 2011 Marketing

Steve Jobs died last night. With his passing came what may have been one of the biggest swarms of visitors to tech news websites in the history of the web, as the inhabitants of the internet that Jobs structured his devices around gathered to learn and read of his passing. If the event had occurred earlier […]

Read the full article → Link Roundup – September Edition

October 3, 2011 Marketing

Exciting stuff coming for the blog soon – namely more content. Had a great time at Blueglass TPA and naturally, what comes from a great conference is a new fire and enough ideas to change the world – or at least the pixels on this blog that I own. Anyways, I know most people mostly […]

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Creating A Link Building Machine

September 27, 2011 Marketing

The above presentation is from the Link Building Post-Panda session at the amazing Blueglass TPA conference. My favorite part of this presentation is characteristic number six, which I believe to be completely original in terms of link building theory. I may extrapolate that and more details of this presentation in a future blog post. Use […]

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Broken Link Checker for Chrome

September 14, 2011 Marketing

Found this yesterday via Napolean Suarez of SEER Interactive on his interview at Citation Labs. I had no idea it existed, so I imagine that some of you might feel the same. It’s a broken link checker that’s about 5x faster than the Firefox equivalent. I have no idea how I didn’t know about this […]

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Brand Anchor Text – A Link Building Hypothetical

September 12, 2011 Marketing

A webmaster allows you to host a link on their site, but they refuse any anchor text that isn’t the exact name of your website. They will link to you anywhere on the domain, which has a balanced site architecture, and is semantically linked to your business. Given a potential linking website with those bland, […]

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The Man in the Arena

September 8, 2011 Marketing

It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short […]

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Do You Work For Them? – A Link Building Hypothetical

September 7, 2011 Marketing

You’re using a persona for a broken link building campaign. This means that you are pretending to have non-association with the company you are link building for when you send e-mails. You send out a relatively innocent e-mail (or so you believe), reporting on some broken links and innocently suggesting a new one for them […]

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On Reddit’s Inability to Monetize

September 6, 2011 Marketing

The question for reddit isn’t whether or not people enjoy it and want to spend time on it, but whether or not the owners can make money selling those people’s attention. The traffic to reddit – while admirably large – is relatively unattractive to most advertisers.”Reach” (impressions/eyeballs) are only important insofar as you’re talking to […]

Read the full article → Link Roundup – July Edition

July 25, 2011 SEO Theory

It’s not the end of July yet but I thought I’d compile a little link roundup of the things I’m loving this month. I haven’t been blogging as much lately (and won’t be in the future either), because I believe I am seeing diminishing returns on my effort, now, and am turning inward to focus […]

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A Quote from Kurt Vonnegut’s “Breakfast of Champions”

July 8, 2011 SEO Theory

Breakfast of Champions is a satire about America, describing, from a I’m-not-from-the-Earth point of view, what we’re all about. The following is a passage describing a science fiction book written by a prominent character in the story, Kilgore Trout. And here, according to Trout, was the reason human beings could not reject ideas because they […]

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