Ross Hudgens

Creating A Link Building Machine

September 27, 2011 Marketing

The above presentation is from the Link Building Post-Panda session at the amazing Blueglass TPA conference. My favorite part of this presentation is characteristic number six, which I believe to be completely original in terms of link building theory. I may extrapolate that and more details of this presentation in a future blog post. Use [...]

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Broken Link Checker for Chrome

September 14, 2011 Marketing

Found this yesterday via Napolean Suarez of SEER Interactive on his interview at Citation Labs. I had no idea it existed, so I imagine that some of you might feel the same. It’s a broken link checker that’s about 5x faster than the Firefox equivalent. I have no idea how I didn’t know about this [...]

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Brand Anchor Text – A Link Building Hypothetical

September 12, 2011 Marketing

A webmaster allows you to host a link on their site, but they refuse any anchor text that isn’t the exact name of your website. They will link to you anywhere on the domain, which has a balanced site architecture, and is semantically linked to your business. Given a potential linking website with those bland, [...]

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The Man in the Arena

September 8, 2011 Marketing

It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short [...]

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Do You Work For Them? – A Link Building Hypothetical

September 7, 2011 Marketing

You’re using a persona for a broken link building campaign. This means that you are pretending to have non-association with the company you are link building for when you send e-mails. You send out a relatively innocent e-mail (or so you believe), reporting on some broken links and innocently suggesting a new one for them [...]

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On Reddit’s Inability to Monetize

September 6, 2011 Marketing

The question for reddit isn’t whether or not people enjoy it and want to spend time on it, but whether or not the owners can make money selling those people’s attention. The traffic to reddit – while admirably large – is relatively unattractive to most advertisers.”Reach” (impressions/eyeballs) are only important insofar as you’re talking to [...]

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RossHudgens.com Link Roundup – July Edition

July 25, 2011 SEO Theory

It’s not the end of July yet but I thought I’d compile a little link roundup of the things I’m loving this month. I haven’t been blogging as much lately (and won’t be in the future either), because I believe I am seeing diminishing returns on my effort, now, and am turning inward to focus [...]

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A Quote from Kurt Vonnegut’s “Breakfast of Champions”

July 8, 2011 SEO Theory

Breakfast of Champions is a satire about America, describing, from a I’m-not-from-the-Earth point of view, what we’re all about. The following is a passage describing a science fiction book written by a prominent character in the story, Kilgore Trout. And here, according to Trout, was the reason human beings could not reject ideas because they [...]

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Does Google Use CTR Data To Help Rank Search Results?

June 22, 2011 SEO Theory

Edmond Lau, current engineer at Quora and former software engineer at Google, said the following about search engines using clickthrough rate and visit data in February during the Bing debacle: Interpret that how you will, but I think all signs point to yes. Also, thanks to Rand Fishkin for referring me to this article. For [...]

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Interview with Patrick McKenzie on Programming and SEO

June 21, 2011 SEO Theory

Patrick McKenzie is someone – that if you’re a frequent reader of this blog – you probably haven’t heard of. But you should have heard of him. And now, you will have heard of him. He’s best known for his incredible contributions over on Hacker News, the social news site for hackers. On Hacker News, [...]

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Build Great Content So You Can Buy Paid Links

June 16, 2011 SEO Theory

It’s beginning to feel a lot like summer – so what that means is a lot of pasty white internet marketing skin is beginning to see some darker shades. I’m hoping that means that some of those white-hat, white-skin marketers will begin seeing the world from a different viewpoint – one with a little more [...]

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