Cognitive Bias at Play in SEO

October 3, 2012 SEO Theory

You will often times find people who say things like “EMDs should rank well”, “Google Plus will succeed”, “guest posting will always work”, “Pinterest is worth investing in”, “white hat %&$ing works”, “infographics can be successful”, and etc. While these are all things that can and might be true, the reality is the author of […]

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Term Anchor Text – The Future of Penguin?

September 10, 2012 SEO Theory

Since the dust from Penguin 1.0 and 1.1 has settled, some continuity has been established in terms of what exactly the algorithm update may have impacted. Of course, nobody knows for sure, but there are some overarching opinions that Penguin most heavily hit a few types of aggressive link builders: Those who overused “phrase” anchor […]

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Link Building With The Employee Roster

September 5, 2012 Scalable Link Building

Whether you’re an agency or in-house, here’s a quick and easy tip to chop off some nice links back to your clients or your own company. Get a master list of the employees who work at the company from HR/LinkedIn. You can also do this manually by checking pages like this from Choice Home Warranty. […]

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Keyword Research for Emerging Trends

August 29, 2012 Content Strategy

It’s relatively easy to do keyword research at the outset of a new campaign. Look at competitors, Google Suggest, Wordtracker, Google Keyword Adword tool – the list goes on. You’ve probably done it, and you’ve probably done it pretty well with some degree of consistency. The problem, however, is that the concept of “keyword research” […]

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Using Mail Merge to Scale Outreach

August 21, 2012 Scalable Link Building

My friend Eric Pratum of InboundAndAgile told me about the Google Doc ability to merge cells with Gmail, allowing you to setup custom inputs with common e-mail variables like “URL”, “First Name”, and “Site Name” to scale the heck out of your outbound work. Basically, it takes whatever your cells are in Google Docs, automatically syncs […]

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Transitioning to a Content Strategy

August 15, 2012 Content Strategy

Minimum Viable Product is a concept generally applied to startups, one originated by Eric Ries. It is used with new companies so that they may be able to ship an early iteration of their software to quickly get feedback on initial versions of their offering – to get market validation and to also allow them […]

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How to Scale Your Link Building

August 10, 2012 Scalable Link Building

(This post is an evergreen piece I wrote eight months ago and never published. You might notice it shares a few similarities with “Please Exit the Link Building” – that’s on purpose, it’s meant for print. Anyways, I thought you guys might enjoy – turns out (most) of the same things that made scalable link […]

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Why I’m Becoming an Entrepreneur

August 6, 2012 Marketing

In the last six months, something began to build inside me. A bug. A feeling. An intuition. While I was working at the best job I have ever been at (and probably ever will be at), I still began to feel it. A scratch. An irritation. This feeling was the growing thought that I had […]

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How to Future Proof Your Infographic Strategy

July 11, 2012 Marketing

Yesterday, I wrote about how we write content has changed. Turns out the infographic stuff I also poked fun at matters, too, and also should be addressed. If you’ve been living under a rock, Matt Cutts said the following in the Enge interview about infographics two days ago – Any infographics you create will do […]

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The End of Content Rewrites

July 10, 2012 SEO Theory

Yesterday, Stone Temple’s Eric Enge released an interview he had with Matt Cutts at SMX Advanced. The big pullout from the post in the social sphere was that infographics might get devalued. People on Twitter started freaking out, the world shook, babies cried. However, within this same continuum I believe the biggest piece of this […]

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Why You’re Lying to Yourself About Keyword Difficulty

May 2, 2012 SEO Theory

A little over a month ago, I wrote about barriers to entry in the SEO world. This concept is something I think about constantly in my day to day operations in-house – however, it only begins to explain the long term competitive theories that are important to understand as overarching themes that cumulatively make the difference between […]

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Why Google Needs The Manipulative Web

April 30, 2012 SEO Theory

(The post originally appeared on Search Engine Land December 14th, 2010. Last week, the Google Penguin update made much of the debate about the quality of the search results resurface – and more around the concept that yes, maybe Google eliminated some spam, but in doing so, maybe they also hurt their search results. This article […]

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