Does Google Use CTR Data To Help Rank Search Results?

by on June 22, 2011 | posted in SEO Theory

Edmond Lau, current engineer at Quora and former software engineer at Google, said the following about search engines using clickthrough rate and visit data in February during the Bing debacle:

Interpret that how you will, but I think all signs point to yes. Also, thanks to Rand Fishkin for referring me to this article.

For those active on the blue bird, I’ll be on #SEOChat talking about Scalable Link Building at 6PM PST on Thursday.

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