Nine months ago I quit my job to start my first company, Siege Media. Three months later, I talked about the mysticism of entrepreneurship, “taking the jump” and how the process was remarkably easy – and also, something I probably should have done earlier.
It was and it is, but that doesn’t make building a company an absolutely smooth ride. Running a consulting business in a state of mediocrity is relatively simple – the demand for SEO services is great and if you’re at all active online, client inquiries come rather easily. ….
Duplicate/thin content is almost always bad, and it’s sometimes difficult to find it on our websites, especially the bigger ones. Lots of different advanced operators and code searches can bring up some bad content, but there’s another method I haven’t seen discussed that can also do a lot of good towards finding content we can deindex from the search engines: deep diving in Google Analytics.
In particular, what you should do first is open up a date range short enough to not capture tons of changes you might have already to page indexation based on a site audit or whatever, but wide enough to get a significant amount of data, and then sort by “Traffic Sources -> Organic”, so you are only seeing traffic from search. ….
In mid 2011, I had what was really my first speaking gig, at SMX Advanced, about link building. I had done a link building clinic before 10 or so people before, but this was the first serious thing I had done – talking before 200-300 some odd internet marketers in Seattle. I was an introvert, and my friends replied to the news of me talking at SMX with a “YOU’RE speaking at a conference?! I can’t see that” in reference, and I really hadn’t done much to prove them wrong.
I went up to give the 15-minute talk on local link building, and mid-talk, I realized the slides I had sent to SMX were not the ones being used. I ran with it, but my voice cracked, I was nervous, and my session slides had enough bullet points to kill several kitten litters.
I didn’t do well, and the low point was felt when one of the other SMX speakers actually publicly called out the session for being substandard in his own talk later, mostly because the speakers were chosen to present over his friend. Of course, as someone who felt like he gave a poor presentation around other good ones, I was embarrassed, my confidence was crushed, and I headed home with my head down and my tail between my legs. ….
Today is the official launch of Siege Media, my digital marketing consultancy. Check out the blog for the official announcement post.
For those wondering what the launching of the blog there means for the state of RossHudgens.com, it’s safe to say that most digital-marketing-centric “tactics” will find themselves on SiegeMedia.com, and the more entrepreneurship/personal/entertainment type pieces will still get posted here. I promise that the content won’t change, although the site hosting it will.
Thanks to everyone who has read/subscribed/supported this blog so far – 2013 should be a good one.
