by Ross Hudgens on September 2, 2010 | posted in Link Building
Normally, you’d think that if you gave away X amount of value to a prospective link target, and then offered them X+1 value afterwards, they would, in every instance, be more willing to link to you in the latter case.
As Dan Ariely proved in his book “Predictably Irrational” – and I recently found out in my link building efforts – this is definitely not always the case. We can sometimes actually see value added as a bad thing, even in the face of every positive, more beneficial reason to link out. ….
Google’s Matt Cutts recently publicly announced that they take action against Conductor’s famed paid links. On the same day, Search Engine Land released a post in the same vein, noting how Conductor’s super-high-value paid link buying just “felt wrong” during the proposal process. In this episode, I discuss whether or not that was right, what Conductor did wrong, and why SEOs are a lot like movie directors.
I’ve always been insanely intrigued with “The Way I Work” pieces. Inc has a good collection of them on their website. I’m intrigued by them because they reveal a little more intricate detail of how the business elite have done what they’ve done, and also, reveal a more personalized, intricate side of their lives besides the more obvious reveals they detail on their blog. ….
SEO is a quiet monster and a loud child, all at once. You can ask your dot-com marketing department and almost assuredly they can detail to you how SEO can be a real burgeon of money, riches and success – but then, stroll down to your local mall, poll every store clerk, and it’s likely [...]
So this blog is about to change. I’ve been less active in the last few weeks for multiple reasons, none of which have had to do with my actual desire to write. But I’ve come to realize, as seemingly all bloggers do, that I am not inherently satisfied “just writing”. As a marketer, it is pretty disheartening [...]
So, I’m now 25. I think such a well-rounded number is cause for reflection, self-inference, and forward thinking – but also, this birthday is the first time I’ve ever had a blog to rant on. 25 is a unique number. Mostly because it’s sexy, and not necessarily because it’s significant. We don’t get a driver’s [...]
Remember business school? Remember the idealized curriculum that did little to prep you for the real world? Remember the strong recommendations during school by professors to get an internship to support your learning? Yes, you remember that.
“Do not let your fire go out, spark by irreplaceable spark, in the hopeless swamps of the approximate, the not-quite, the not-yet, the not-at-all. Do not let the hero in your soul perish in lonely frustration for the life you deserved, but have never been able to reach. Check your road and the nature of [...]
There’s a lot of people on the internet fitting tightly into some preset “templates” of how they should act. They’re doing this thing or the other because this thing or the other has proven to work en masse, and because of that, this thing or the other has saturated the market. Believe it or not, [...]
